Wednesday 10th April, 2013
1:15pm to 2:15pm
U.S. companies will spend roughly $5.7 billion on social media advertising this year … so it's safe to say that social has earned its seat at the grownup table. Facebook is undoubtedly the biggest player, with a variety of ad units and third-party campaign management tools, but new platforms continue to capture users' attention and advertising dollars. In this session, you'll learn about ad formats on Facebook, LinkedIn, Twitter and other social platforms. You'll see examples of marketers with different sized budgets that target very different audiences, and gain a clear understanding of why some tried and true best practices work really well with social ads, while others fall flat.
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