Why Publishers Hate Apps: HTML5 & the Future of Publishing

A session at ad:tech San Francisco 2013

Wednesday 10th April, 2013

1:15pm to 2:00pm (PST)

Today’s smart phones and tablets provide publishers with a way to mimic a digital representation of past print models and lure back subscribers (and advertisers)—apps. However, although initially touted as a way to build a new subscription model to pay for content, publishers soon came to realize that apps create walled gardens and struggled to get consumers’ attention, given the accessibility of other curated sources on the Web. In addition, heavyweight platform providers such as Google and Apple placed high demands on single-copy sales that cut into subscription revenues, publishers struggled to factor digital copies into their circulation, and creating consistent content across a myriad of devices took time and effort. So how do publishers survive in today’s environment? For many, the answer is HTML5, which enables a vast new array of devices and browsing experiences that can make for better, faster and easier discovery of content. The session will help the marketers and publishers understand the advantages that HTML5 brings to their work and their interactions with customers across the Web and other online platforms.

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Time 1:15pm2:00pm PST

Date Wed 10th April 2013

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