Wednesday 10th April, 2013
1:15pm to 2:00pm
Coupons have always played a role in traditional marketing, but with new tools and technologies available, marketers now have new ways to attract consumers, share content and streamline the purchase process. By reaching out to your customers and offering them value and incentive, you can motivate them to act on your marketing, better understand their behavior and use that data to optimize future campaigns. Join us as we look at how online promotions are impacting in-store sales and bridging these digital offerings to the traditional brick and mortar. We’ll hear brand case studies that have worked to attract the right audience at the right time and dig into the metrics so you can better measure the ROI of your efforts.
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