Wednesday 10th April, 2013
1:15pm to 2:00pm
More and more professionals today are writing books to help advance their careers and promote their companies, brands or themselves. Once you understand the process, you will see how publishing your own book can open you up to a whole new audience. In this reality-based, tactically oriented session, Guy Kawasaki will explain how to publish a book including writing, producing and marketing. Learn his social-media tips and tricks to build a marketing platform and how to use a book for branding purposes.
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