Social Media: Integrating Paid-Earned-Owned

A session at ad:tech San Francisco 2013

Wednesday 10th April, 2013

2:15pm to 3:15pm (PST)

For the advanced social marketer, this session focuses on creating a social strategy that leverages paid, earned and owned assets. Led by Intel Social Media Strategist and Innovator Ekaterina Walker, the discussion kicks off with a high-level view of trends to watch over the next 12 months, followed by case studies that illustrate how to integrate social ads with engaging content, and examples of how to use social to fuel activity on your own sites. Come away with real insights into managing social holistically, as well as tips for structuring your team for maximum benefit.

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Time 2:15pm3:15pm PST

Date Wed 10th April 2013

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