Online Video: How Brands Find Audiences and How Customers Find Brands

A session at ad:tech San Francisco 2013

Wednesday 10th April, 2013

2:15pm to 3:15pm (PST)

Last year, online video took off, opening the doors for advertisers to spend more on video and, hence, place more ads than ever before. In 2013, online video traffic is poised to have 26% growth year over year (Cisco Visual Networking Index) with the proliferation of connected tablet and smartphone devices over faster, more stable, networks, expanded content offerings and the migration of even more advertising dollars into online video. Still, brands are caught between creating their own content or sponsoring someone else’s and knowing what to buy against. Join us as we explore the online video landscape and dig into the opportunities and pitfalls that video presents. Discover how to source content, attract an audience, where to place your buy, how to measure the results and more.

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Time 2:15pm3:15pm PST

Date Wed 10th April 2013

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