Wednesday 10th April, 2013
2:15pm to 3:15pm
Last year, online video took off, opening the doors for advertisers to spend more on video and, hence, place more ads than ever before. In 2013, online video traffic is poised to have 26% growth year over year (Cisco Visual Networking Index) with the proliferation of connected tablet and smartphone devices over faster, more stable, networks, expanded content offerings and the migration of even more advertising dollars into online video. Still, brands are caught between creating their own content or sponsoring someone else’s and knowing what to buy against. Join us as we explore the online video landscape and dig into the opportunities and pitfalls that video presents. Discover how to source content, attract an audience, where to place your buy, how to measure the results and more.
Sign in to add slides, notes or videos to this session