Wednesday 10th April, 2013
2:15pm to 3:15pm
At the end of 2012, approximately 90 million tablets had been activated in the US to be used for everything from learning, shopping, playing and reading to watching, listening, creating and working. By the end of this year, the installed base of smartphones and tablets is expected to overtake the number of installed PCs. With more devices entering the market, including hybrids of smaller tablets/bigger cell phones, tablets are no longer on the frontier but have become a significant part of the marketing mix. Through the innovative use of tablets, it's inevitable that brand advertisers and consumers might enable new use cases that did not exist before and may also supplant older methods with better, more efficient methods that use tablets. So how do publishers, retailers and marketers approach these tablet users in an impactful way? Join us as we look at the latest trends around how Apple, Amazon, Microsoft and Google are managing their ecosystems and where opportunity exists to reach these audiences.
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