Wednesday 10th April, 2013
2:15pm to 3:15pm
Much of today’s digital marketing is driven by the user experience: Think apps, augmented reality, content delivery, social engagement. But how well do you know the back end to build a great user experience? Do you know code? Does the average marketer “get” it? How do you learn it, understand it, appreciate it? When you think about the possibilities, you begin to see the point. The future belongs to those who code. It’s about solving customer problems, marrying brand experience, thought and creation. Today’s brands and agencies are just scratching the surface as they find interesting bits of technology and ways to translate that into new ideas. When you understanding the communication message or call to action, you can apply technology to meet those challenges by coding in new or unexpected ways that becomes the user experience. Join us as we explore new ways to bring creative together with technology and hear from thought leaders addressing the challenges and meeting the opportunities at this intersection.
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