Wonderful Pistachios Mobile Commerce Challenge

The ad:tech Startup Spotlight Series is a competition that highlights the most enterprising new companies in digital – and we've partnered with Roll Global (parent company of Wonderful Pistachios) to find the next game-changer in mobile commerce! The Wonderful Pistachios Mobile Commerce Challenge is for startups that can make mobile a real sales channel for a CPG brand. The product or service that wins will help Unilever wade through the barcodes, coupons and check-ins to find the right tactics for driving mobile purchases. Dozens of startups entered, but just four made it to the final round. In this session you'll get to see each of their pitches, learn about their cutting-edge mobile commerce platforms, and watch as the Roll Global team chooses a winner. The winning startup gets the ad:tech Innovation Award, as well as the chance to take their pitch in-house at Roll Global.