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Play the Customer Development Game: A lean approach to business model discovery

A session at Agile2013

Tuesday 6th August, 2013

9:00am to 10:15am (CST)

Agile teams are great at building what you want - but how do you know what your customers need? This game-based workshop shows you how to discover the right product before you build the wrong business.

Each team will start a new business, describe it using the Business Model Canvas, and incrementally improve it using concepts from Lean Startup and Customer Development.

You already know how to build great products with Agile. Learn how to find the right product to build using Customer Development. See how Lean Startup combines Agile and Customer Development to get the best of both worlds.

About the speaker

This person is speaking at this event.
Adrian Howard

Passionate about building effective teams and great products. Quietstars co-founder. Lean Startup lover. Agile & Lean UX fanatic. 50% development & 50% design.

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