From Black Hole to Gold Mine, Putting Analytics in the Portal

A session at Open Apereo 2013 Conference (Jasig & Sakai)

Tuesday 4th June, 2013

10:00am to 10:45am (PST)

The layout of many University web portals is not conducive to the application of standard web analytics, because they use a channel metaphor instead of a page metaphor. There portals can effectively be black holes into which all the potential intelligence about user activity disappears.

If you were to add your dream analytics solution to their University portal, what data would it record, how would you want to segment this, what KPIs would it use, and what reports and visualisations would it generate? What is the best approach to implementing such a solution in a portal framework like uPortal?

An example implementation at the University of Edinburgh, demonstrates how your portal can easily be turned into a goldmine of usage information, including tracking interactions with all portal content, whatever its origin, and segmentation of reports by a range of user attributes. Sample results demonstrate the business insight that can be gained by adding a powerful analytics solution to your portal.

About the speaker

This person is speaking at this event.
Martin Morrey

Web Integration Manager

I have working with the web and education in both public and private sectors since 1997. My current role is leading a team supporting a range of web-based services at the University of Edinburgh, including the university portal, mobile app, wiki service, website development and web hosting.

Previously, I was a founder and Product Director of an e-learning company, Intrallect, which specialised in providing solutions for enterprise-scale management of learning content (learning object repositories), and allied consulting services. During this period, I was involved in development of international standards of interoperability with various organisations, including IMS, JISC and the Open University of the Netherlands.

In the past I have done research on solutions for large-scale web-based learning, use of educational modelling languages, and using a combination of video conferencing and application sharing for academic teaching.

Over the years, I have presented at a range of meetings, including conferences, seminars on subjects including e-learning, repositories, and university mobile apps, websites and portals. I have also run a range of requirements-gathering workshops, using use-cases, agile stories, and unconferences.

Next session in Opal

11am Student Success Plan (SSP), What is it? Why should I care? by Russ Little

7 attendees

  • Dave Derderian
  • Eric Dalquist
  • Eric Goldman
  • jameswennmacher
  • Martin Morrey
  • Paul Johnson
  • Tim Levett

3 trackers

  • Aaron Grant
  • Jim Helwig
  • Konstantin Makarov

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Time 10:00am10:45am PST

Date Tue 4th June 2013


Opal, The Westin San Diego

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