API Marketing and Promotion

A session at API Strategy & Practice Conference

Friday 22nd February, 2013

11:00am to 12:10pm (EST)

“Build it and they will come” for APIs is often hit and miss for APIs. This session covers great strategies for driving usage and adoption of your API:

  • Amit Jotwani of Mashery
  • Adam Duvander of ProgrammableWeb
  • Swift of Sendgrid
  • Staci Perkins of Angelhack
  • Discussion panel on the challenges of API Marketing and promotion

About the speakers

This person is speaking at this event.


Meet Swift, developer evangelist at-large for SendGrid and home-grown New York hacker. As a lifelong developer himself, Swift has made it his personal mission to enable developers by helping them get the tools and resources they need to make awesome, creative stuff. Swift is also one of the founders of Hacker League, the platform for hackathons, a former engineer at Crowdtap, and an alumni of Rutgers University.

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Amit Jotwani


Amit is an API Evangelist & Front-end Developer at Mashery, driven by a constant urge to design and build awesome things for the internets. A hackathon junkie, serial Startup Weekender, he is passionate about APIs, beautiful design, elegant code, and all things Apple. Before joining Mashery, Amit ran Random Loops, a small design studio, specializing in User Interface Design of Websites and iOS apps. By day you can find him at his desk cooking up beautiful code. By night, he loves catching up on the re-runs of Seinfeld. Also, he's tall and slim.

This person is speaking at this event.
Adam DuVander


Adam DuVander is Executive Editor of ProgrammableWeb, the leading resource for web APIs. He also is the author of Map Scripting 101, a how-to book for mapping APIs. He speaks about technology at numerous industry events, including SXSW, The Next Web and Tech4Africa. Previously he wrote for Wired.com.

Next session in Track 3

1:35pm API Lifecycle, Methodology and Architecture by Pat Cappelaere, Asad Khan and Chris Haddad

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Time 11:00am12:10pm EST

Date Fri 22nd February 2013


Track 3, Westin Grand Central

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Books by speaker

  • Map Scripting 101

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