Are you Taking it Personally? The Reality of Personalisation and Relevance for Retailers

What is the reality of personalisation for retailers?

13 February 2013

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According to Forrester personalisation is the top priority for 55% of retailers in 2013. This has been the Holy Grail of retailers for the past 20 years since the internet and technology promised to deliver the customer a truly personalised and relevant customer experience. As we enter 2013 what is the reality of personalisation for retailers? Is it enhancing the customer experience, providing appropriate content and products and driving ROI as anticipated? What results are brands seeing? How do you enhance and develop your own strategy and what are the challenges you and your peers experience? With the advent of Omnichannel marketing, site user experience, emails and the social customer there are many ways to make the customer experience work for your business. Attend this event and we will answer your questions on this fragmented yet critical business issue. This event is for Brands, Retailers & Agencies working directly with Ecommerce clients. Please note this event is invitation only, however, if you fit the criteria please feel free to apply for a delegate place.

3 speakers

  • Jane Dixon Strategic Consultant, Responsys

2 known attendees

  • Simon Taylor
  • Ed Hoffman

1 person tracking this event

  • evvnt

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Related books

  • Gen BuY
  • Making It Personal

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