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Sessions at Affiliate Summit East 2013 on Sunday 18th August Sessions, Networking

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  • Booth Setup

    Location: Terrace Ballroom III & IV
    Exhibitor Move In: 8:00am – 6:00pm

    At 8:00am to 6:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Check-in

    Location: Registration Area – Broad Street Registration & Atrium

    At 8:00am to 6:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • First Timers Orientation for Affiliate Summit

    by Shawn Collins

    Room 121ABC (Level 100)
    Advice for people attending the Affiliate Summit conference for the first time.

    Experience level: Beginner
    Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
    Niche/vertical: Networking

    (This Session is Open to all Pass Holders)

    At 10:00am to 10:45am, Sunday 18th August

    In Pennsylvania Convention Center

  • Creating Authority Blogs and Passive Monthly Income

    by Syed Balkhi, John Chow, Zac Johnson and John Rampton

    Session 1b
    Location: 122AB (Level 100)

    99% of blogs fail. Three top bloggers and online marketers will share their tips, tricks and secrets to creating authority blogs that make real money, and show you how to do the same.

    Experience level: Intermediate
    Target audience: Affiliate/Publisher
    Niche/vertical: Blogging

    (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

    At 11:00am to 12:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Growing a Mature Affiliate Program

    by Jeannine Crooks, Mike Allen, Rick Gardiner and John Lobrutto

    Session 1c
    Location: 122AB (Level 100)

    Mature affiliate programs require different strategies to achieve ever increasing goals. Learn some new ideas from some old pros to take a well-established program from great to even greater.

    Experience level: Advanced
    Target audience: Merchant/Advertiser
    Niche/vertical: Affiliate Management

    (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

    At 11:00am to 12:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • How to Choose an Affiliate Program & Make Money

    by Adam Riemer

    Session 1a
    Location: 121ABC (Level 100)

    Learn to choose between affiliate programs & determine which has the best chance at making money for your site. We’ll cover expected loss, program evaluation and site sales paths.

    Experience level: Intermediate
    Target audience: Affiliate/Publisher
    Niche/vertical: Affiliate Programs

    (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

    At 11:00am to 12:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Optimizing Affiliate Marketing Campaigns Using Mobile

    by Jason Ciancette

    Session 1d
    Location: 122AB (Level 100)

    Harness the mobile revolution. Learn how to garner $0.01 clicks, create ads that work and much more this session will provide the insight needed to succeed in the mobile affiliate marketing space.

    Experience level: Beginner
    Target audience: Affiliate/Publisher
    Niche/vertical: Mobile

    (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

    At 11:00am to 12:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Blogger Room

    by Heather Smith

    Location: 123 (Level 100)
    The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

    At 12:00pm to 6:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Meet Market

    Location: Terrace Ballroom I & II
    Exhibitor Move In: 9:00am – 12:00pm

    Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

    At 12:00pm to 6:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • CFTC Liability for Affiliates – No, That is Not a Typo

    by Jeff Ifrah

    Session 2c
    Location: 126A (Level 100)

    Discussion of liability for affiliates and merchants in binary options space. Discussion of recent cease and desist letters and trending enforcement tactics against the industry.

    Experience level: Beginner
    Target audience: Affiliate/Publisher
    Niche/vertical: Legal

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 12:30pm to 1:30pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Does Your Program Have the Juice?

    by Greg Hoffman, Leyla Arsan, Mike Buechele and James Thompson

    Session 2b
    Location: 122AB (Level 100)

    Live review programs to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.

    Experience level: Intermediate
    Target audience: Merchant/Advertiser
    Niche/vertical: Merchant Reviews

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 12:30pm to 1:30pm, Sunday 18th August

    In Pennsylvania Convention Center

  • How to Implement a Comprehensive Online Marketing Strategy

    by Evan Weber

    Session 2a
    Location: 121ABC (Level 100)

    I will be discuss several ways to implement a comprehensive online marketing strategy for any website, affiliate or merchant, with practical examples of each.

    Experience level: Intermediate
    Target audience: Affiliate/Publisher, Merchant/Advertiser
    Niche/vertical: Strategy

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 12:30pm to 1:30pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Mobile Click to Call: Quantity or Quality

    by Brett Kaufman

    Session 2d
    Location: 125 (Level 100)

    Mobile Click-to-Call is a growing segment in the performance and affiliate space. We’ll examine how you can balance quantity and quality of calls in generating large revenue streams.

    Experience level: Intermediate
    Target audience: Affiliate/Publisher
    Niche/vertical: Mobile

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 12:30pm to 1:30pm, Sunday 18th August

    In Pennsylvania Convention Center

  • VIP & All Access Snack Break

    Location: Broad Street Registration & Atrium Area
    (This Session is Open to VIP and All Access Pass Holders with Snack Tickets Only)

    At 1:00pm to 3:00pm, Sunday 18th August

  • Effectively Managing Organic Campaigns for Small Businesses

    by Patrick Coombe

    Session 3c
    Location: 126A (Level 100)

    This session will cover everything you need to know about how to get the most out of an organic SEO campaign, geared towards the project manager in a small firm.

    Experience level: Intermediate
    Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
    Niche/vertical: SEO

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 2:00pm to 3:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • How and Why to Use Video in Your Marketing Strategy

    by Hillel Scheinfeld

    Session 3a
    Location: 121ABC (Level 100)

    We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.

    Experience level: Intermediate
    Target audience: Affiliate/Publisher
    Niche/vertical: Video

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 2:00pm to 3:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • How To Properly Communicate With Your Affiliates Using Email

    by Chad Waite

    Session 3d
    Location: 125 (Level 100)

    Learn best practices and powerful strategies on how to properly communicate with and activate your affiliate base. View real life examples of good, bad, and ugly welcome and recruitment emails.

    Experience level: Intermediate
    Target audience: Merchant/Advertiser
    Niche/vertical: Communication

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 2:00pm to 3:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • The FTC Called and Said Your Landing Page Sucks!

    by Amber Paul, Sarah de Diego, Aaron Kelly, Blaine LaBron and CJ Montgomery

    Session 3b
    Location: 122AB (Level 100)

    Review of landing pages for compliance with laws and regulations including discussion of advertiser expectations and tips on how to build a compliant page that still converts.

    Experience level: Intermediate
    Target audience: Affiliate/Publisher
    Niche/vertical: Compliance

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 2:00pm to 3:00pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Enforcement Trends in 2013

    by David Graff

    Session 4d
    Location: 125 (Level 100)

    A brief overview of the marketing practices and behaviors that regulatory agencies have been (and will be) targeting in 2013.

    Experience level: Intermediate
    Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
    Niche/vertical: Legal

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 3:30pm to 3:48pm, Sunday 18th August

    In Pennsylvania Convention Center

  • How to: Design for Scalability

    by Amanda Orson

    Session 4c
    Location: 126A (Level 100)

    Simple, actionable, rapid-fire tips on how to outsource, delegate, and even leverage the resources of crowds to scale your campaigns, business and workflow.

    Experience level: Beginner
    Target audience: Affiliate/Publisher
    Niche/vertical: Scalability

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 3:30pm to 3:48pm, Sunday 18th August

    In Pennsylvania Convention Center

  • POF.com as a Traffic Source & the Best Ways to Get ROI

    by Benjamin Louie

    Session 4b
    Location: 122AB (Level 100)

    I will be going over ways to maximize ROI on advertising on POF.com. I will cover basically everything from A to Z (what ads work, targeting tips, landing page tips, offers to choose).

    Experience level: Intermediate
    Target audience: Affiliate/Publisher
    Niche/vertical: Advertising ROI

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 3:30pm to 3:48pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Social Media Time Management Best Practices

    by Shannon Vogel

    Session 4a
    Location: 121ABC (Level 100)

    How and where to best spend anywhere from 10 minutes a day to a full time position managing your social media presence.

    Experience level: Beginner
    Target audience: Affiliate/Publisher
    Niche/vertical: Social Media

    (This Session is Open to VIP and All Access Pass Holders Only)

    At 3:30pm to 3:48pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Opening Remarks & Elevator Pitches

    by Wade Tonkin

    Location: 121ABC (Level 100)

    Step up on stage to let the crowd know what you’re looking for (leads, affiliates, certain types of affiliate program).

    (This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

    At 4:30pm to 5:30pm, Sunday 18th August

    In Pennsylvania Convention Center

  • Affiliate Summit Newcomer Program Meetup

    Location: 124 (Level 100)

    (Open to all attendees enrolled in the Affiliate Summit Newcomer Program)

    At 6:30pm to 7:30pm, Sunday 18th August

    In Pennsylvania Convention Center

  • ShareASale Under the Stars Party

    Location: Hard Rock Cafe (1113-31 Market Street)

    Get Ready to Rock ‘n’ Roll at the ShareASale Under the Stars Party featuring Open Bar, Live Band, Entertainers, Photobooth, Red Carpet and a chance to win a fabulous prize for the Best-Dressed Contest for anyone interested in breaking out their Rock ‘n’ Roll gear.

    (Open to all Affiliate Summit attendees. Pick up your party pass from the ShareASale table in the Meet Market between 12:00pm – 6:00pm, or bring your Affiliate Summit East 2013 Badge.)

    At 8:00pm to 8:00pm, Sunday 18th August

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