Monday 19th August, 2013
4:40pm to 4:58pm
Location: 121ABC (Level 100)
The next step in search is schema, a semantic markup code that is radically changing how sites are understood by the engines. Affiliates implementing schema see improved ranking and conversions.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Search Engine Marketing
(This Session is Open to VIP and All Access Pass Holders Only)
President of Halyard Consulting and Author of The World of Internet Marketing
Jonathan Goodman started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He is currently the President of Halyard Consulting, an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan holds an MBA from Fairleigh Dickinson University, an MS from the College of New Rochelle, and a BFA from the Ringling College of Art and Design. He was professor of Internet marketing at the Silberman College of Business at Fairleigh Dickinson University for five years. He is currently a professor at The School of Internet Marketing. Jonathan is the author of the well received book The World of Internet Marketing and has a weekly podcast under the same name.
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