Detecting and Fighting Brand Skimming in Paid Advertising

A session at Affiliate Summit East 2013

Tuesday 20th August, 2013

2:00pm to 3:00pm (EST)

Session 10c
Location: 126A (Level 100)

Brand keyword bidding on merchant terms is more sophisticated than ever. We discuss how to detect, correct and fight this revenue and brand damage. Real Life examples with examples of free/paid tools.

Experience level: Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Paid Search Marketing

(This Session is Open to VIP and All Access Pass Holders Only)

About the speaker

This person is speaking at this event.
Michael Smith

Founder, Brand PPC

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Time 2:00pm3:00pm EST

Date Tue 20th August 2013

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