Implementing, Marketing and Monetising Webcasts, Virtual and Hybrid Events

A session at Associations Technology Congress 2013

Wednesday 3rd July, 2013

10:50am to 5:30pm (GMT)

Technologies for webcasting and online audience engagement continue to improve rapidly, providing richer experiences to delegates who are increasingly comfortable attending virtually. Added to this the need to service ones whole membership better and leverage as much value from events, webcasting is inevitable for all associations.

Hear vital experiences from associations and experts about:

  • How to extend the value of your current events to suit your budget and demand
  • How best to price webcastings for membership organisations;
  • What content to include in membership but gain from this
  • How to justify significant fees and demonstrate the value from virtual attendance
  • What marketing approaches are effective
  • How to market virtual attendance at the same time as standard attendance
  • How to create and engaging experience that delegates will pay for
  • What are the different formats and production of purely virtual events?

About the speaker

This person is speaking at this event.
Ruud Janssen, CMM

Managing Director & Founder, The New Objective Collective

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Time 10:50am5:30pm GMT

Date Wed 3rd July 2013

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Books by speaker

  • EVENT DESIGN Handbook
  • The Tweeting Meeting (Volume 1)

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