CRM: Beyond Association Management Systems

A session at Associations Technology Congress 2013

  • Scott Farley

Wednesday 3rd July, 2013

10:50am to 5:30pm (GMT)

Association Management Systems are being superseded by Customer Relationship Management (CRM) based systems - where focus is on providing your members with what they want as individuals, rather than on what the association wants for them. This new wave of Member Relationship Management systems provides up a new depth of knowledge and ability to service your members effeciently.

Hear vital experiences from associations and experts about:

  • How CRM based systems benefit associations and their members
  • What the options are available
  • When and how to integrate CRMs with your current technology or when to make the leap to a new system altogether
  • How to prepare for adoption, what to look out for, and specifically what to avoid
  • How associations have consolidated, driving better understanding, value and delivery of services to members.
  • Benefits of a dedicated Association CRM solution and those developed on Microsoft Dynamics, Force.com and other platforms

About the speakers

This person is speaking at this event.
Scott Farley

Head of Communications, Insurance Underwriting Association

This person is speaking at this event.
Becky Reid

Marketing Director, Fire Industry Association

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Time 10:50am5:30pm GMT

Date Wed 3rd July 2013

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