Social Media: Measuring ROI, Benchmarking the Success of Social Media

A session at Associations Technology Congress 2013

Thursday 4th July, 2013

10:50am to 5:30pm (GMT)

Social media is no longer a new phenomenon to associations. Most member bodies have embraced it to a lesser or greater extent, and have one or more offerings. We now need to look at how to be really effective in the use of different social media.

Hear from experienced associations and experts on:

  • How much value is social media really bringing to membership organisations: revenue, profile and issue raising, attracting new members/clients
  • The challenges of effectively integrating the many social media with your website and systems, not just Twitter and LinkedIn
  • Where private social networks fit in and how effective they can be in providing you total ownership and control of your content and members
  • Effective use of integrated social media functions in their AMS and website
  • How to measure the success of social media, including Key Performance Indicators and industry norms
  • Where to invest the time and effort and devolving responsibilities for social media in an association

About the speakers

This person is speaking at this event.
Fiona Dew

Communications Manager, The Institute of Engineering and Technology

This person is speaking at this event.
Evelyn Alves

Digital Marketing Executive, Institute of Mechanical Engineers

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Time 10:50am5:30pm GMT

Date Thu 4th July 2013

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