You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it.
So many ways, so much content, so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.
Brand and content strategist; principal of Appropriate, Inc.; and author of Content Strategy at Work. Yes, I'd like to meet your dog!
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