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Content strategy gets to work

A session at Bath Content Meetup #3

You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it.

So many ways, so much content, so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.

About the speaker

This person is speaking at this event.
Margot Bloomstein

Brand and content strategist; principal of Appropriate, Inc.; and author of Content Strategy at Work. Yes, I'd like to meet your dog!

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When

Date Thu 11th April 2013

Session Hash Tag

#bathcontent

Short URL

lanyrd.com/sczgzz

Official event site

www.meetup.com/bath-content

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Books by speaker

  • Content Strategy at Work

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