Designing with Empathy

A session at Breaking Development 2013: Orlando

Tuesday 9th April, 2013

3:15pm to 4:15pm (EST)

Every decision we make affects the way real people experience our products. We’ve all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our "users"—that anonymous, faceless crowd—rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve.

In this session, Aaron Gustafson will explore why empathy is a good thing, how empathy empowers creativity, and how we, as a community, can inject more empathy into our work.

About the speaker

This person is speaking at this event.
Aaron Gustafson

Web Design Author, Evangelist, Practitioner & Teacher

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When

Time 3:15pm4:15pm EST

Date Tue 9th April 2013

Short URL

lanyrd.com/scfzhz

Official event site

bdconf.com/2013/orlando

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Books by speaker

  • Adaptive Web Design (2nd Edition)
  • Adaptive Web Design
  • Accelerated DOM Scripting with Ajax, APIs, and Libraries

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