Using Predictive Analytics to improve ROI in Online Advertising

A session at Big Data Bootcamp - November 15th, 16th and 17th 2013

Friday 15th November, 2013

8:00am to 6:00pm (EST)

This talk focuses on the use of data science to improve advertising performance on social media, such as facebook and twitter. We will present case studies on the use of analytical methods to identify the optimal audience targeting and then combine that with an optimal bidding strategy to maximize the ROI on social media advertising for a leading credit cards company.

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Mahesh Kumar

founder and CEO of Tiger Analytics

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Time 8:00am6:00pm EST

Date Fri 15th November 2013

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