Making Money AND a Difference with Mobile Game Apps

A session at Blacks in Tech at SXSW Interactive

  • Felicia Craig
  • Bianca Neal

Sunday 10th March, 2013

4:30pm to 5:30pm (CST)

Apps are fast becoming as ubiquitous as websites. Whether you are in the entertainment industry, business world or the non-profit realm, mobile applications can play a part in your success. Games have proven to be the most used and often most lucrative form of mobile applications. Games can be used to complement existing brands, as branding/marketing tools or as stand-alone revenue generators.
This panel addresses selecting the best approach for your company or organization when it comes to creating and distributing your app. It will also address the benefits of effective collaboration between players from different but complementary fields. The audience will walk away with a case study of a successful partnership between a music artist, a non-profit organization and a technology company.
The music artist wanted a mobile gaming app to extend his brand. The non-profit wanted a mobile gaming app that utilized the “gamification of education” and could be used to engage urban youth. The technology company took the input from the two and creatively designed and successfully launched a mobile gaming app that is now available on iOS and Android devices.
Together they made a mobile gaming app, made money and made a difference.

About the speakers

This person is speaking at this event.
Felicia Craig
This person is speaking at this event.
Bianca Neal
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Saul Paul

A Musician with a Message bio from Twitter

This person is speaking at this event.
Jenn Rangubphai

Transforming passions into durable businesses with entrepreneurial knowledge, experience & an array of technical, creative & networking skills. bio from Twitter

2 attendees

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  • SaulPaul

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Time 4:30pm5:30pm CST

Date Sun 10th March 2013


BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

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