#SCANDAL: How Television’s Hottest Show is Fueled by Social Media

A session at Blacks in Tech at SXSW Interactive

Sunday 10th March, 2013

4:30pm to 6:00pm (CST)

The #1 Show on ABC and one of the hottest shows on television meets the analytical and multi-talented eyes of an academic, a blogger and a designer. Using Shonda Rhime’s “Scandal” as our point of departure, this panel will be an interdisciplinary discussion, building upon Dr. Goddess’s previous, SxSW solo presentation on “The Bombastic Brilliance of Black Twitter.”
We will explore how Black engagement with social media has fueled the success of the show and what it means that, according to the New York Times, “among the group aged 18 to 34, it typically ranks first in its 10p.m. Thursday time slot.” We will take a look at the role bloggers, video bloggers, microbloggers and designers have changed the narrative on a national scale and put the “social” in Social TV. And since Black design is one of the most underrepresented areas of Blacks in technology, we will re-imagine questions of transmedia ownership and thought leadership for Black techies in the 21st Century, in the entertainment industry and beyond.

About the speakers

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Sian Morson

Founder & CEO, Kollective Mobile

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Darren Moten

Interface craftsman, product designer and people understander. I'm an aspiring yogi, wannabe blogger and horrendous ruzzler. bio from Twitter

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Allison Peters

Freelance #SocialMedia Manager @kerrywashington -kw's krew Solo Jetsetter. Hire me for your next social media campaign. allison@missallison.com bio from Twitter

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Franchesca Ramsey

comedian, graphic designer, natural hair lover and video blogger in NYC. Oh and one time, I made a viral video called, S#*! White Girls say...to Black Girls bio from Twitter

4 attendees

  • miss allison
  • Franchesca Ramsey
  • Darren Moten Jr
  • Sian Morson

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Time 4:30pm6:00pm CST

Date Sun 10th March 2013


BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

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