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Blacks in Tech at SXSW Interactive schedule

Friday 8th March 2013

Saturday 9th March 2013

  • The New Art of Conference Networking: #Hashtags to Handshakes.

    by M. Ambassador Bruny

    Networking at large events can be tough if you are not prepared. Have you ever found yourself wanting to connect with someone, but hesitated because you felt you didn’t have anything to offer them? Have you ever made a connection at an event but didn’t know what to do in order to keep the relationship going over time? If you answered, “Yes” to any of these questions, you will benefit from Mike Ambassador Bruny’s interactive presentation, “The New Art of Conference Networking: Hashtags to Handshakes.”
    During this session you will get practical steps that will cover everything from, what you should do before you come to a conference, how to follow-up and what to do now that you are actually at SXSW. By the time you leave this session you will be clear on what you have to offer in every networking situation, the 2 most powerful questions you can ask anyone you meet and the 3 mindsets that will help make connecting with other natural.

    At 8:00am to 9:00am, Saturday 9th March

    In BiT House | Creekside Room, Hilton Garden Inn Austin Downtown

    Coverage slide deck

  • Food, Faith & Fitness: The Digital Holy Trinity

    by Massiel Aries, Kevin Alexander Curry, Adonis Hill, Dionne Ross and Andia Winslow

    Join us as we examine the exploding field of fitness and food blogging as well as its intersection with identifying as a blogger of faith. We will explore how social media is disrupting the traditional business models of personal training and nutrition planning, and enabling everyday people to become sources of information on health and nutrition.
    Additionally, we will understand how social media has created a border-free “church” where folks on a fitness journey can fellowship, encourage, and inspire one another, and provide tips for content creators interested in excelling in this quickly growing field. Lastly, we will highlight why the particular intersection of food, fitness and faith is resonating with so many people around the world, and guide the audience in starting their own fitness journey.

    At 9:30am to 10:30am, Saturday 9th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • Intellectual Property for Dummies: When to Patent, Trade Secret, and Copyright Your Product

    by Karl Mendes, Warrington Parker, Shannon Spanhake, Nnena Ukuku and Sid Venkatesan

    This panel focuses on Intellectual Property for Start-ups. During the presentation Practioners, In-house Counsel at major companies and a Startup founder will discuss common pitfalls for startups. Orrick Firm will lead the talk discussing what is IP. When do you need a patent, trademark, etc. Then we will segway to a conversation on practical experience.

    At 9:30am to 10:30am, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • Stomp the Divide: A Blueprint for Creating Tech Thought Leaders

    by Chris Bennett, Cleavon Blair, Greg Greenlee, Christine Celise and Ayori Selassie

    Communities that are focused on minority techs are popping up everywhere to drive conversations and shift perceptions. Engineers and technologists of color in these communities are constantly engaging in thoughtful and technical conversations in order to advance individual and cultural knowledge but also to change the perception of minority techs from the inside and the outside. Out of these communities we must produce tech thought leaders. Highly knowledgeable individuals that are at the forefront of cutting edge technology. Join the discussion as we highlight four (4) Tech Trailblazers as they share their expertise on building communities and the future of organizing the black tech community for greater success.
    These tech trailblazers are people you should know or get to know if you are in technology. They don't just talk a good game, they are strategic thinkers with a track record of execution and success. They have the wisdom, will, passion, dedication, and expertise in their respective domain to build a community of new leaders and followers to stomp the divide.

    At 10:30am to 11:30am, Saturday 9th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • This Changes Things: The Digital Community is the New Black

    by Kevin Thomas, Ph.D., Dr. Akon Ekpo, Sonya Grier, Lauren McCadney, Carl West and Kevin Thomas

    Once upon a time, the “black community” was a physical place. Then along came integration and the physical definition was lifted as individuals dispersed to where ever their means could carry them. The dispersion carried advantages and disadvantages. This session explores how the digital landscape has impacted the nature of “community” making it possible to gain strength in numbers virtually as well as mask race when deemed necessary. The panel will explore the impact on culture and commerce from three perspectives: academic, corporate and social.
    In this panel, we seek to bridge the divide between what is Black and what is Digital from different perspectives. Our panelists have spent decades working on various aspects of the Black Experience including technology, public health, consumption, religion, and socialization. Moreover, each of these experts have migrated their research, teaching, and consulting to the Digital space as it has become more prominent in the everyday lives of people kissed by nature’s sun.

    At 10:30am to 11:30am, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • Digital Penetration: Love & Sex for Overachievers

    by Kaneisha Grayson, Arielle Loren and Damon Young

    In the age of geeky chic and nerdy cool, brands are tapping into the global affinity for the highly intelligent audience. While there are plenty of resources to help high achievers with their careers and businesses, there is still a dearth of resources to help the driven with their love and sex lives. In this lively discussion, writer-entrepreneurs Kaneisha Grayson and Arielle Loren will discuss how they penetrated the digital landscape of love and sex advice. They will explore the existing and emerging opportunities, benefits, and challenges of helping highly accomplished women and men unleash their sexiness and get the dating and mating education that you can’t get in the ivory tower. Kaneisha Grayson is a Harvard MBA, author of Be Your Own Boyfriend, and founder of coaching and consulting firm Love & Achievement LLC. Arielle Loren is the founder of sexuality magazine CORSET, documentary filmmaker of the award-winning film Bideology, a sexuality writer, and a NYU graduate.

    At 11:30am to 12:30am, Saturday 9th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • Frugal Innovation: The Challenges and Opportunities of Technology in Africa

    by Montra Ellis, Michael Martin, Damilola Olutayo, Rebecca Parsons and Toby Shapshak

    The global technological landscape is shifting. This is perhaps most felt in Africa, where the challenges and the opportunities for a technology-driven future are great. ThoughtWorks opened our first African offices in Johannesburg and Kampala last year with a fierce social agenda to create a more inclusive tech community. At the heart of all of our activities is the practice of Frugal Innovation. We will discuss what Frugal Innovation is as illustrated by the panelists’ experiences and observations. Partnerships and platforms are informed by keeping Frugal Innovation at the forefront. A greater emphasis is put on open source technologies and projects that will reach a greater audience via regionally-prevalent technologies like SMS. We hope that the attendees of BiTHOUSE will leave with a better understanding of how we, as individuals and as organizations, can make a difference in the industry.

    At 11:30am to 12:30am, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • Make Your Brain Twerk: Using Creativity, Humor and Tech

    by Will Hatcher, Luvvie Ajayi and Kevin Avery

    Do you wish your brand was funnier? Are you seeking to create a brand that not only inspires but also entertains? Are ready to do some epic sh*t and rock the interwebs? Then this is definitely the panel you been looking for.
    This panel will discuss scientifically proven strategies and techniques you can use to direct your mind to accomplish your life’s mission. We will show you ways to instantly tap into your creativity, how to be funny even if your not and use technology to share your ideas and message. Join Will Hatcher and Luvvie Ajayi, two of the nations top tech comedians as they discuss the intersection between comedy and tech.

    At 12:30pm to 1:30pm, Saturday 9th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • NewMe: Accelerate. Educate. Empower LIMITED

    by Kai Dupé, Luissette Figueroa and Terry Likens

    NewME identifies undiscovered entrepreneurial talent from demographics that are currently underrepresented in the technology industry (African-American, Latino, Women) and accelerates their success through key touchpoints: NewME Accelerator, NewME Community, and other programming. Join NewME Insiders, Terry Likens founder of TellAPathy, Kai Dupé founder of Kai Dupé Productions, LLC., and Luissette Figueroa CEO of Health Innovators Systems and learn how NewME can help you achieve your entrepreneurial dreams.

    At 12:30pm to 1:30pm, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • Generation Change: A Lesson From Junior Innovators

    by Tanishq Abraham, Hart Main, Enzo Monfre, Mikaila Ulmer and Victoria Walker

    Kids are keenly perceptive, ambitiously creative, and fearlessly bold. As we moveforward in design thinking and innovation, the simplicity, purity and intensecuriosity of the child mind may very well hold the key to some of the world'slargest problems. These young pioneers will share insight on problem solving,social consciousness, and making the world a better place.

    At 1:30pm to 2:30pm, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • Serving the People: How Social Media and Technology Enhances Civic Engagement

    by Sheryl Cole, Douglas Matthews, Shuronda Robinson, Marquita Sanders and Joah Spearman

    Civic engagement is a critical element of our democratic process. The opportunity provided by the adaption of social media and Web 2.0 technologies, as evidenced by the successful deployment of the Obama Campaign and Administration is clear and compelling. It has many potential benefits for public policy professionals by increasing public value in the form of better public decisions that accurately reflect local input and expectations. Additionally, civic engagement increases the capacity of a society to understand the decision making processes agencies use when seeking solutions for complex issues.
    This panel will discuss the emergence of sophisticated online tools and platforms that support large-scale collaboration and dialogue. We discuss and dissect concrete examples of social media as a low-cost technical tool of empowerment for increasing civic engagement, and at the same time, lowering the barrier for participation by citizens.

    At 1:30pm to 2:30pm, Saturday 9th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • ADVERTISING EXPOSED: What Happens When the Mainstream Dries Up?

    by Jehmu Greene, Seiji Carpenter, Richie Cruz, Andrew Hampp, Kim Adams House, Detavio Samuels and Greg Warren

    Advertising industry leaders from the brand, agency and technology sides will gather to discuss how terms like “general market” and “mainstream” are no longer valid and to reveal the ways they, as leaders, have adjusted given this new reality. Join Detavio Samuels – President of GlobalHue Detroit, Andrew Hampp – Advertising and Marketing Editor of Billboard Magazine, Seiji Carpenter – VP of David Binder Research, Greg Warren – VP of Creative at Walmart, Kim Adams House – Head of Jeep Advertising at Chrysler, and Richie Cruz – Lifestyle Marketing Specialist at Pepsi in this revealing discussion of what happens when the mainstream dries up.

    At 2:30pm to 3:30pm, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • Elevate the Game: Maverick Women Recode the Future of Gaming

    by HaJ, Ayoka Chenzira, Sabrina Harvey, Pamela Jennings and Nicole Valentine

    Violence and war games rule the day. Adventures in making the world a better place rule the future. The panel will chronicle the evolution of gaming from entertainment to philanthropy. The panelists will discuss how gaming can bring awareness to issues of respecting women, self-esteem and female image. The panelists will discuss the opportunities to connect digital natives and their voice to organizations and institutions through interactive media. We will discuss raising the bar on interactivity and doing something while we’re saying something.

    At 2:30pm to 3:30pm, Saturday 9th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • Is Your Digital Ready for the Minority Majority?

    In May 2012 the US Census Bureau reported that for the first time in history minority newborn children outpaced whites, ushering in the new American reality known as “The Minority Majority”. For many, the Bureau’s observation was little more than confirmation of a cultural shift building in the US for several decades.
    Without mistake, the infusion of minority cultures has made a vibrant and certain mark on TV, music, language, food and even names in this country. Yet the digital strategies of countless (otherwise) forward-thinking companies fail to account for this new reality, limiting their ability to genuinely connect with contemporary American consumers. How does your digital strategy compare?
    Through an inventive analysis of data we will construct the case for a break from traditional “general market” advertising, learn from some unfortunate missteps, and explore opportunities for improved marketing in today’s new America.

    At 3:30pm to 3:45pm, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • SoLoMo: Social, Local and Mobile: Tactics, Tools & Resources for a Competitive Edge

    by Alison Cross, Janine Hausif, Lindsey Holmes, Sian Morson and Zuhairah Scott

    The proliferation of mobile devices can no longer be denied. You've got a business but want to know how to take advantage of this mobile thing. With all the buzzwords and changing tides, what can business owners do to get on the mobile bandwagon? And what about social and local? Where do they all fit in and how? With so many people using their mobile devices to make purchases and to inform purchase decisions, check in and stay in touch, small to mid-sized business owners need to be informed on how to use these technologies to their advantage. In this informative panel, we gather together a group of thought leaders who will discuss and offer successful strategies and resources to help business owners take their businesses into the mobile age. We'll talk to thought leaders and innovators to give business owners some tools to navigate the social, local and mobile landscape to effectively improve their bottom lines.

    At 3:30pm to 4:30pm, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • The Original Kings of Technology: Leveraging eCommerce to Triple Your Bottom Line

    by John Lawson, Brent Leary, Troy Nalls and Ramon Ray

    This powerful and insightful presentation is jam-packed with practical and usable advice, insightful trends and information focusing on Social Media Management Strategies, Internet Marketing/Branding and Conversions.
    While encouraging interaction and audience participation, this panel will be a lively, intense and informative journey into what makes a super successful online ePreneur and how both brick and mortar and internet businesses can structure and plan to take the next steps towards tremendous profitable!
    More than a simple discussion, our panelists will provide participants with insider tips and information that will give them THE EDGE over their competition by laying out a roadmap they can follow that will lead them directly to internet business SUCCESS.
    THE EDGE:
    Think Hard: 12 Key Adjustments That Will Take Your Business to the Next Level Hedging the Hurdles: 27 Website Mistakes That Will Chase Your Buyers Away Enhancement: New Technology Tools That Will Increase Your Sales
    Evaluate the Now: How to Analyze What’s Right and What’s Wrong Data Mining: How Corporations Use Information to Make Millions! GroupThink: Tribe Building That Turns Followers and Friends into Customers and Clients Elevate Your Brand: 10 Keys to Mastering Online Marketing and Promotions

    At 3:30pm to 4:30pm, Saturday 9th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • Off the Chain: Blacks, Social Media and Django Unchained

    by Maisha Akbar, Kory Coleman, Carl Settles, Wheeler Del Torro and Monique Walton

    While the D in Django is silent, the discussion around this controversial film from Quentin Tarantino has been on full volume. The Christmas 2012 release of Django Unchained caused a (micro)blogging frenzy among Blacks on Twitter and Facebook, as well as on the blogs of Black scholars and critics.
    In fact, some posts caused all out twitter fights and blog wars in which debates about history, representation and gender matters raged on and on. This panel examines this social media phenomenon and considers this virtual realm as (Black) public forum.

    At 4:30pm to 6:00pm, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • Hackathon

    by Kat Calvin

    Blerdology (formerly known as #BlackGirlsHack) continues its signature hackathon series at SXSW 2013 with #blackhack Hollywood March 9-10, 2013. A special event designed to incorporate interactive, film and music; the hackathon will rally web developers and coders to build new and innovative entertainment apps and websites in a friendly competition format.
    #BlackHack attendees are exposed to a wealth of industry insights and business consulting and have the opportunity to get their resumes in the hands of top tech corporations. Building projects on site for little to no costs, #BlackHacks are a novel way for budding entrepreneurs to get their projects off the ground and an unmatched opportunity to network, meet and recruit the top minority tech talent from around the world.
    #blackhack Hollywood begins Saturday, March 9 at 8:00 PM and cranks through the night, ending Sunday, March 10 at 10:00 AM. Please register below and we look forward to you joining us!Participation is free - but you must pre-register online.

    At 9:00pm to 9:00pm, Saturday 9th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

Sunday 10th March 2013

  • Grits and Greens: Exploring the Intersection of Food, Art and Tech

    by Kimberly Bryant, Ashara Ekundayo, Naya Jones, Kim Mayhorn and Bryant Terry

    From Black Futurist art exhibitions, to food justice hackathons, and STEAM teach-ins for youth in resource-poor communities, this panel explores the delicious intersections of food, art, and technology over a southern meal featuring creamy grits and soulful toppings (vegan, vegetarian & meat-based menu).
    Through their living, working, and playing in the crosshairs of these sectors, these presenters push the bounds of culture and identity with their commitment to regenerative design and their execution of locally grown solutions addressing global issues. “Grits & Greens” is presented by Hub Oaklandin collaboration with Indiegogo and BlackGirlsCode.
    Our wholesome meal will be prepared and served by Austin’s king of fresh, natural comfort foodHoover Alexander, who owns Hoover’s Cooking and Soular Foods Garden, which was designed to “bridge the gap between home style, home-cooking and healthy, nutritious, from-the-garden food.”
    The Grits and Greens Panel is free to all SXSW badge holders. However, we will need a firm headcount to provide to the caterer for the purpose of meal preparation. To reserve your meal – please fill out the form at the link below".

    At 8:00am to 9:30am, Sunday 10th March

    In BiT House | Creekside Room, Hilton Garden Inn Austin Downtown

  • Privacy, the Consumer and the Techie

    by Charles Belle, Terence Craig and Travis LeBlanc

    Consumer privacy is a challenging issue for any technology company. Data is ubiquitous, consumer information is increasingly personally identifiable, and data itself has become an asset class, driving investment. How do startups navigate the lawsuit mine field and new regulations coming from Washington DC? Join our panel of experts as they talk about Privacy. Attendees will have unprecedented access to a panel of technologists and attorneys to get the lowdown on privacy+innovation -what they need to know to stay on the good side of the law and what new opportunities exist.

    At 9:30am to 10:30am, Sunday 10th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • The Black Church in Cyberspace

    by Rev. Joan R. Harrell, Geraldine Rosa Henderson, Ph.D., Damon O'Brien, Pam Perry and Jamye Wooten

    Historically, the “black church” was a physical place typically located within the confines of the black community, quite often in walking distance from the core membership. However, with the advent of the civil rights movement, integration, and gentrification, the locations of churches quite often may be miles and miles from the physical location of its members. Moreover, churches, like other not-for-profit organizations face the realities of economies of scale, operational and logistical expenses, as well as competing for other events in the lives, hearts, and giving (time, talent, and treasure) of congregants. This session explores how the digital landscape has impacted the nature of “The Black Church” making it possible to gain strength in numbers virtually as well inform others who may not typically fit within the historical definition of “The Black Church.”

    At 9:30am to 10:30am, Sunday 10th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • Powered By: The Names Behind the Names

    by Tynicka Battle, Jay Bobo, Rich Jones, Mazy Kazerooni, Troy Nalls and Latesha Williams

    The impact of social media cannot be understated. Without a strong online presence, a brand will always be a step behind the competition. With each day that passes, thousands of people are signing up for popular digital platforms and hoping to establish their own brands and ride the social media wave to professional success. Little do they know how much work is required to make it in this increasingly competitive landscape.
    This panel will explore the truth behind social media. It’ll cover what it takes to make it from the perspective of the names behind the names.

    At 10:30am to 11:30am, Sunday 10th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown

  • More Than A Happy Hour: Event Hosting As a Brand Building Strategy

    by Stacey Ferguson {"Justice Fergie"}, Xina Eiland and Demetria Lucas

    It's a proven fact - people love events. What's more? They also are a prime opportunity to build your brand. No matter what your business niche is, there is an opportunity to gather your customers, clients or readers for a meaningful IRL experience, create a new source o revenue, and build community and your brand. This workshop will guide you through the process of coming up with an event focus and theme; soliciting potential partners and sponsors; and the logistical components of putting on an event.
    Material That We’ll Cover:

    Every successful event has a defined purpose. In this session, we’ll discuss the importance of pinpointing a specific goal and how to identify a realistic mission for your event in line with the ROI objectives for your brand.
    Your event is only as good as the guest list. We’ll cover what you need to know about your audience and/or target market to produce an event that will resonate with them, entice them to buy tickets and/or show up, AND attract event sponsors.
    Cocktail party? Workshop? Luncheon? Conference? Retreat? The event format must reflect your brand goal. We’ll discuss the thought-process behind determining what kind of event works for your brand’s mission and target market.
    We realize that all business owners are not necessarily skilled at producing events; we’ll walk through HOW to get it all done, from sourcing vendors to venue considerations to marketing by taking a look at the logistics of hosting a successful event.
    Getting people to show up is 90% of the battle! The good news is that we have social media on our side. We’ll share tried-and-true social media promotion tactics that will help you to spread the word about your event organically and inexpensively.

    At 11:30am to 12:30pm, Sunday 10th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

  • More Money, More Content: Create Strategic Partnerships that Impact the Bottom Line

    by Lisa Nicole Bell, Sian Morson, Franchesca Ramsey and Wadooah Wali

    You’ve produced great content, built a social media, and created a brand. Now what? With competition more fierce than ever, you need a well-crafted plan for distributing your content and expanding your influence. This panel provides a blueprint for implementing distribution and strategic partnership strategies that can earn significant followings, steady revenue, and new opportunities.
    You’ll learn strategic and tactical approaches to creating and monetizing digital media properties across multiple platforms including blogs, video, podcasts, mobile, and more. The diverse panelists bring both corporate and indie perspectives to the table along with unique experiences as people of color in the media space.

    At 12:30pm to 1:30pm, Sunday 10th March

    In BiT House | Red River Room, Hilton Garden Inn Austin Downtown

    Coverage liveblog

  • Tech Them While They are Young: Strategies for Increasing the STEM Pipeline

    by Kimberly Bryant, Michael Denton, Jesse Martinez, Tina Shoulders and Jason Young

    With statistics stating that only 1% of tech startups are founded by blacks and that there is a digital divide why are we not introducing technology in the community at earlier ages. This panel will show how if we expose youth to technology through their passions we can begin to bridge the digital divide. We will have a panel of innovators discussing ways to fuel passion driven young innovators by early exposure and showing technology through ideas, games and parts of their everyday lifestyle that is relatable. The panel will also discuss way to create, implement and attract people to programs that offer early exposure

    At 12:30pm to 1:30pm, Sunday 10th March

    In BiT House | Colorado Room, Hilton Garden Inn Austin Downtown