Tuesday 21st May, 2013
2:30pm to 3:45pm
Do you really know *everything* about your competitor’s marketing strategies? Learn how to build out a true competitive intelligence dossier from start to finish. These speakers will teach you how to recognize the "out of nowhere" issue, the "static SERP" issue and the "blindside" issue. Then get ready for a case study with data to show topical relevancy and semantic focus of your domain and competitor's external footprints to identify outliers and their background tactics. See what Google is doing to determine true relevancy in external footprints and tactics that aren’t in the “mainstream" yet.
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