•  

Agile Marketing - How to Test, Learn, and Build Your Way to Search Success

A session at #BlueGlassX 2013 in LA

Tuesday 21st May, 2013

4:15pm to 5:30pm (PST)

"Chaos is good, complacency is the kiss of death." What is agile development and how do you effectively bridge it into marketing? Get a first-hand look into the do's and don'ts of being a welcomed and constructive partner in the product development process, and where content and SEO fall in a waterfall timeline vs. agile process vs. hybrid approach. Learn about the importance of being lean and nimble, so that you can adapt to surrounding factors quickly with real-life examples.

About the speakers

This person is speaking at this event.
Kevin Gibbons

Managing Director at BlueGlass UK

This person is speaking at this event.
Joanna Lord

VP of Growth Marketing at SEOmoz

This person is speaking at this event.
Melanie Phung

Spend my days (and nights) working on SEO and social media marketing. (Opinions are my own and do not reflect those of my employer, PBS.) bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 4:15pm5:30pm PST

Date Tue 21st May 2013

Short URL

lanyrd.com/sccprb

Official event site

www.blueglass.com/…-la/

View the schedule

Share

See something wrong?

Report an issue with this session