Agile Marketing - How to Test, Learn, and Build Your Way to Search Success

A session at #BlueGlassX 2013 in LA

Tuesday 21st May, 2013

4:15pm to 5:30pm (PST)

"Chaos is good, complacency is the kiss of death." What is agile development and how do you effectively bridge it into marketing? Get a first-hand look into the do's and don'ts of being a welcomed and constructive partner in the product development process, and where content and SEO fall in a waterfall timeline vs. agile process vs. hybrid approach. Learn about the importance of being lean and nimble, so that you can adapt to surrounding factors quickly with real-life examples.

About the speakers

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Kevin Gibbons

Managing Director at BlueGlass UK

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Joanna Lord

VP of Growth Marketing at SEOmoz

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Melanie Phung

Spend my days (and nights) working on SEO and social media marketing. (Opinions are my own and do not reflect those of my employer, PBS.) bio from Twitter

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Time 4:15pm5:30pm PST

Date Tue 21st May 2013

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