Wednesday 22nd May, 2013
1:00pm to 2:15pm
People like to talk about integrated marketing, but so often leave out the paid component. Paid media can amplify ALL of your marketing efforts. There's still no better way to see how keywords generate traffic and convert into sales than running a paid search campaign. Take a walk through the evolving landscape of coupon keywords and find out how you can capitalize on them. Learn how to use retargeting to boost your content marketing and social media efforts. See how to build an integrated search funnel with real examples and case studies.
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