How To Get More from Organic by Leveraging Paid

A session at #BlueGlassX 2013 in LA

Wednesday 22nd May, 2013

1:00pm to 2:15pm (PST)

People like to talk about integrated marketing, but so often leave out the paid component. Paid media can amplify ALL of your marketing efforts. There's still no better way to see how keywords generate traffic and convert into sales than running a paid search campaign. Take a walk through the evolving landscape of coupon keywords and find out how you can capitalize on them. Learn how to use retargeting to boost your content marketing and social media efforts. See how to build an integrated search funnel with real examples and case studies.

About the speakers

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Blake Gantney

Senior Manager of Paid Media at BlueGlass Interactive

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Lauren Vaccarello

Senior Director of Digital at Salesforce.com

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Leif Heikkila

Senior Director of Online Marketing at Provide-Commerce, Inc.

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Time 1:00pm2:15pm PST

Date Wed 22nd May 2013

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