Wednesday 22nd May, 2013
2:30pm to 3:45pm
Are you having trouble accurately measuring social media metrics? You’re not alone. Learn how to track not only macro-conversions (direct revenue from social), but also micro-conversions and actions social visitors are more likely to initially take. You’ll also discover how to value these activities appropriately. Find out how to truly leverage social analytics to fuel all of your optimization efforts.
Closet data scientist and software engineer. VP of SEO for JP Morgan Chase. bio from Twitter
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