The Social Media Metrics that Matter and How to Measure Them

A session at #BlueGlassX 2013 in LA

Wednesday 22nd May, 2013

2:30pm to 3:45pm (PST)

Are you having trouble accurately measuring social media metrics? You’re not alone. Learn how to track not only macro-conversions (direct revenue from social), but also micro-conversions and actions social visitors are more likely to initially take. You’ll also discover how to value these activities appropriately. Find out how to truly leverage social analytics to fuel all of your optimization efforts.

About the speakers

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Adam Singer

Product Marketing Manager at Google

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Neil Patel

Co-Founder at Crazy Egg and KISSmetrics

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Hugo Guzman

Closet data scientist and software engineer. VP of SEO for JP Morgan Chase. bio from Twitter

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Time 2:30pm3:45pm PST

Date Wed 22nd May 2013

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