How to get pricing 'right enough'.

30 October 2013 from 1pm to 4:30pm

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There aren’t any short-cuts in pricing but there are ways to get to better pricing faster with less pain. If you want to take more money from the table — and leave less money on it — this workshop will show you how.

Companies know they have to spend a lot of time and effort getting their product right, their website right and their marketing right. The impact of these efforts can be increased by doing a better job of pricing resulting in more satisfied customers, faster sales, and higher levels of profitability.

This half-day workshop is for people who are too busy to get pricing right but want to learn how to get pricing “Right Enough”.

This workshop will help you do a better job of pricing and avoid some of the more serious pricing traps. Attendees will learn how pricing fundamentals apply to a B2B offering — regardless of how it is hosted, licensed or how it is charged for. They will also learn some of the tips and tricks of pricing that can make the pricing process more effective and less painful.

Here’s what to expect:

What to do before thinking about how much to charge
How to get product and prices to scale with value delivered
How to create a strategic advantage with packaging
How to develop discounts that will leave less money on the table
How to get your value proposition and pricing better aligned

1 speaker

  • Jim Geisman All you need to know about Software promotion and pricing

1 session

1 known attendee

  • Emi Gibson

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