The Un-Conference: 360° of Brand Strategy for a Changing World with John Sculley

The only workshop for marketers with a competitive learning environment

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Dedicated solely to the art and science of brand strategy and management, this two-day workshop will be unlike anything else you’ve ever experienced!

For two full days in May 2013, a small, exclusive group of marketers will gather together with legendary marketer John Sculley and the senior partners of The Blake Project to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century.

Intensive and illuminating, this workshop will equip participants with the insight, tools and techniques required to release the full potential of their brands in a new era where consumers / customers now drive and own the conversation about brands.

5 speakers

  • John Sculley @johnsculley Former CEO of Apple, Former CEO of Pepsi-Cola
  • Derrick Daye @BrandConference Managing Partner, Senior Brand Strategist, The Blake Project
  • Thomson Dawson @thomsonwhc Partner, Senior Brand Strategist, The Blake Project
  • Brad VanAuken @BradVanAuken Partner, Chief Brand Strategist, The Blake Project
  • Pete Canalichio @PeteCanalichio Partner, Chief Brand Licensing Strategist, The Blake Project

The Andaz Hotel

United States United States / San Diego

600 F Street San Diego, California, 92101

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6 known attendees

  • John Sculley
  • Elizabeth Sarpong
  • Derrick Daye
  • Thomson Dawson
  • Brad VanAuken
  • Pete Canalichio

7 people tracking this event

  • Garret Akerson
  • Anastasiya Barysheva
  • Donovan Erba
  • Anna Quintero
  • Juan Ferrandez
  • Rizal
  • Tara Tyler

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  • Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity
  • The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
  • Neuromarketing in Action: How to Talk and Sell to the Brain

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