Find Your Voice

A session at beyond tellerrand // web 2013

Monday 27th May, 2013

3:00pm to 3:45pm (CET)

The best company voices reflect real people and real values. Kate will talk about finding your company's voice and adapting your tone of voice based on the reader's feelings. She'll share the voice and tone guide her team created and explain how MailChimp's content improved when they introduced accessible writing guidelines that work across departments. Kate will also share a few lessons she learned the hard way, and we'll look at some examples of empathetic content (and not-so-empathetic content) from around the web.

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Kate Kiefer

Communications director at MailChimp. Writer and editor, coauthor of Nicely Said (http://nicelysaid.co)

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Time 3:00pm3:45pm CET

Date Mon 27th May 2013

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