Neuroeconomics: Why Does the Brain Matter for Investing?
- Scott A. Huettel
- A survey of progress in the emerging field of neuroeconomics
- The way the brain represents variables such as probability, risk, and ambiguity and the way those variables are integrated into our decisions
- Key future directions for neuroeconomic research and their implications for investment practitioners
About the speakers
Investing and personal finance columnist for the Wall Street Journal.
Scott A. Huettel
Jerry G. and Patricia Crawford Hubbard Professor in the department of psychology and neuroscience at Duke University.
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