Tuesday 14th May, 2013
11:00am to 12:00pm
Problem: Before you can consider a new CMS, you need to know your content—and your communication goals.
Solution: We’ll discuss the key steps of a core content strategy process to audit your content and determine what you really need in a CMS.
If you’re considering a new CMS, stop. Before you can determine the fields and tags and functionality you need in technology, think about the content you need to support. How should it surface and what’s the message it needs to send? Enter brand-driven content strategy. We’d discuss the value of a message architecture to align your organization around specific content types and guide a content audit—then dig into how a content audit can inform your content model. There’s so much to do before you choose or implement a CMS, so c’mon! Let’s get started!
Brand and content strategist; principal of Appropriate, Inc.; and author of Content Strategy at Work. Yes, I'd like to meet your dog!
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