Tuesday 14th May, 2013
2:00pm to 3:00pm
Problem: You need to clarify and prioritize communication goals in order to choose content types and curate content.
Solution: Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. This workshop will teach you how.
Are you ready to dig into content strategy? Let’s gain some practical, hands-on experience together. We’ll take a few sample organizations through the paces—long before we talk CMS or content marketing.
First, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Then we’ll discuss how you can use this foundation to conduct a content audit, and work together to do just that. Finally, we’ll ask so what? We’ll uncover the implications of a content audit through a gap analysis that points to content needs and next steps for our sample organizations. You’ll leave with the confidence and savvy to bring content strategy techniques and thinking back to your own organization.
You won't want to miss this workshop!
Brand and content strategist; principal of Appropriate, Inc.; and author of Content Strategy at Work. Yes, I'd like to meet your dog!
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