Thursday 16th May, 2013
10:00am to 11:00am
What happens when the lights go out at the Super Bowl? What happens when McKayla Maroney smirks with a silver medal at the Summer Olympics? What happens when the #McDStories campaign morphs into a viral #McDHorrorStories meme? Social media moments happen in the real world in real time. It’s no longer about your branding campaign. It’s not how you funnel conversions. Forget your Klout Score. It may just come down to this: How does your marketing team respond 24/7 to inbound social media mania?
Our panel of CMS experts, marketing gurus, and real business users will discuss issues across the SoLoMo landscape, exploring how social media, location context, and mobile connectivity have all changed the playing field for marketing.
What are the challenges for social media marketing at the speed of now?
What strategies can help a marketing team become more agile in an always-on network with an ever-changing audience?
What kind of technology tools provide tactical advantages for monitoring and responding to viral memes, crisis situations, and other real-time opportunities?
How does a CMS architecture provide a platform for managing collaboration and connections across the real-time, real-world social media landscape?
David Hedrick Skarjune, EDP is a consultant at Word & Image providing Content Strategy, Systems, and Marketing for authors, publishers, and organizations. bio from Twitter
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