Thursday 16th May, 2013
2:00pm to 3:00pm
Problem: Creating content that is only used once, or requires serious editing to be used again.
Solution: Demonstrate hands-on best practices for designing intelligent content that can be re-use endlessly.
Breaking news is invaluable, but yesterday’s news is worthless. With a conscientious strategy, today’s content management teams can build workflows designed to free content from being tied to a particular moment, demographic, or audience. This interactive keynote will teach participants how to establish a workflow for content authoring that creates results which can be instantly adapted to different needs.
Prerequisite: Microsoft Excel (no, really!)
Choosing a voice and building a style guide that ensure timeless content
Surprisingly easy techniques for instant content repurposing
Defining retargeting for every content type imaginable
Workflows that define more accurate schedules and save time in the present and the future.
Troublemaker and productivity/workflow expert. www.slaughterdev.com bio from Twitter
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