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Actionable Analytics

A session at CMS Expo 2013

Wednesday 15th May, 2013

4:30pm to 5:30pm (CST)

Problem: Using Google Analytics to make on-line marketing a profit center

Solution: Focus on measuring the effectiveness of your content marketing campaigns

Take your site’s content one step further with Google Analytics! Analytics is a powerful tool for setting goals and managing successful content. Avery Cohen of Metrist Partners will share Google Analytics best practices to help you in your web-based-marketing efforts. This session will focus on measuring the effectiveness of your content marketing campaigns with Google Analytics, and showing how to make marketing a profit center, not just an expense. This is a must-attend session for web marketers!

Key Points:

Implement Google Analytics in your CMS
Identify and document goals for your web site in Google Analytics
Use Google Analytics to gain insights into Search Engine Optimization for your web site
Use Google Analytics to gain insights into how to better meet your business goals

About the speaker

This person is speaking at this event.
Avery Cohen

Internet Marketing strategy and implementation, web analytics, SEO, paid search. Chicago http://www.metristpartners.com bio from Twitter

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When

Time 4:30pm5:30pm CST

Date Wed 15th May 2013

Short URL

lanyrd.com/scfdzw

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