Tuesday 14th May, 2013
10:00am to 11:00am
How does one go about creating content for multi-channel responsive design? This session will provide attendees with high level guidelines for creating intelligent, adaptive content.
In Future Proof Your Business Content, Sarah Beckley will deconstruct content strategy for the future into its core elements: structure, schema, standards, and size. These concepts form the core of the technical and philosophical decisions that must be made to create a unified content strategy that will take your organizations’ content into a usable, findable future state.
Structure: XML and what it does for your content; Schema: the content model words will follow.
Standards: How to manage quality and consistency; and Size: How much content do you need? (This is a trick question.) Tricks aside, this presentation will give you the insight you need to not just see but build your future-proof content.
High-level guidelines for creating intelligent content
Examples of where content is headed
Tips on what not to do
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