The Dreaded Matrix: How To Make Your Content Dance

A session at CMS Expo 2013

Tuesday 14th May, 2013

2:00pm to 3:00pm (CST)

Problem: The need for complex content matrices for content inventory, analysis, and migration.
Solution: Provides a methodology for building matrices and templates of examples.

At the heart of many a content project is the dreaded content matrix. This session offers a repeatable methodology for designing matrices for a wide variety of uses, from stand-alone redesign projects to enterprise-level application content management.

We will also cover how to create a matrix easy enough for an executive to understand or as complex enough to manage 50 versions of application content. You’ll also learn some options for how to integrate the matrix into a larger deliverables package. Plus get templates you can start using immediately.

Key Points:

Learn a method for creating different types of content matrices for a wide variety of project goals and audience needs and how to best address those needs.
Understand how to create a content matrix that addresses different audiences within the same document.
Identify the optimal information types to include in a content matrix and how to best present them.

About the speaker

This person is speaking at this event.
Sarah Beckley

Manager, Content Strategy at SapientNitro LA

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Time 2:00pm3:00pm CST

Date Tue 14th May 2013

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