Tuesday 3rd December, 2013
7:45pm to 8:30pm
The best company voices reflect real people and real values. Kate will talk about finding your company’s voice and adapting your tone of voice based on the reader’s feelings. She’ll share the voice and tone guide her team created and explain how MailChimp’s content improved when they introduced accessible writing guidelines that work across departments. Kate will also share a few lessons she learned the hard way, and we’ll look at some examples of empathetic content (and not-so-empathetic content) from around the web.
Communications director at MailChimp. Writer and editor, coauthor of Nicely Said (http://nicelysaid.co)
Kate works on MailChimp’s creative team to publish and maintain the company’s content. A former magazine writer and editor, Kate makes storytelling a central part of MailChimp’s website.
Kate created VoiceAndTone.com to show MailChimp’s writers across departments how to maintain a consistent voice but adjust their tone based on the reader’s feelings. She wrote a voice and tone primer for UX Magazine and writes a column about web content for Forbes.com. She lives in Atlanta with her giant dog and average-sized husband.
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