Add an eventJUMP New York 2013 schedule
Wednesday 23rd May 2012
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Examples of the Best Integrated Marketing in the World
While many companies are still struggling with the challenges of marketing in a integrated multichannel world others have been testing and pioneering. Econsultancy CEO Ashley Friedlein will open our LEAD track by taking us on a global whirlwind tour of some of the best examples we have seen and ask why aren't more of us doing better.
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Social Beyond The Like
Learn how Walgreens is leveraging a multi-channel social strategy to drive business results.
Understand how multi channel retailers need to reconsider their models, strategies and tactics to connect with an on the go multi-screen shopper. Social is not a linear path to purchase and that means we need to think differently. -
Making Digital Matter
by David Rogers
Amidst a slew of data from new digital tools, marketers find it harder than ever to understand "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal "digital ROI" answer, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
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3M's Marketing Transformation
3M's new CEO challenged the company's marketers to make 3M as famous for excellence in marketing as it is for technology and innovation, and this 110-year-old company has embarked on a global program to transform its marketing function. Hugh is a leader of this drive to marketing excellence in one of 3M's six global lines of business, and is also the enterprise lead for web presence modernization across 3M. He'll share the 3M story so far with learnings that span B2B, B2C and government markets, and will explore the intersection of traditional marketing models with digital in a complex global organization.
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TV and Online Video Panel
This panel session will detail how companies such as Reckitt Benckiser and Unilever have used Traffic Auditing and Research to monitor the same brand metrics that are used in TV and other media such as Brand Intent, Favourability, Lift, etc to allow for a 360 Degrees planning and integration of video into the mix.
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Art of Marketing Analysis
by Jim Sterne
Marketing success now depends on gleaning useful insights from a growing multitude of data streams. Capturing, storing and sorting customer data is a science ruled by the laws of physics, the laws of nature and the laws of Murphy. While analyzing that information requires a solid command of that science, it also requires the skills, ingenuity and creativity of an artist. Jim explores the artistry of marketing analytics to help unlock the wisdom buried in the bits and bytes.
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Joined Up Marketing Means Joined Up Business
Doug will consider whether Joined Up Marketing is the issue or should we really be thinking about the need for Joined up Business? Is Marketing separate from Sales? Service & Support? Fulfillment? Even Invoicing? In the end Joined Up Marketing IS Joined Up Business.
For example - We know that if an enterprise is seeking to grow revenue, manage costs, and retain customers then a positive and consistent Customer Experience is vital. That experience is driven via customer touchpoints that, often non-linearly, span Marketing, Sales, Service, and beyond. Doug will run through his experiences of trying to make the shift to Joined up Business thinking and why companies both fail and succeed.
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Using Data to Drive Digital Change in Life Sciences
In this presentation, Roche's Global Director of Marketing, Jim Lefevere, will explore how a data-driven approach coupled with change management philosophy changed media mix philosophy in a life sciences organization.
Wednesday 30th January 2013
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Collaborate or Die! How Top-Down Marketing Destroys Innovation
When collaboration breaks down, things can go terribly wrong for marketers. There’s coordination and there’s cooperation, but collaboration—the deepest form of commitment—is what’s needed to succeed in today’s fast-paced marketing landscape. Collaboration involves a deeper level of visibility and involvement: effective collaboration brings separate siloes of knowledge (e.g., teams, clients, partners, etc.) into a central location where common goals are visible and deliverables, conversations, objectives and tasks are centralized, organized and always accessible. These relationships require comprehensive planning and well-defined communication channels operating on many levels and across many geographically dispersed teams.
Some of the topics to be discussed include:
•The history of collaboration tools (suggest deleting)
•Collaborative structures: the good, the bad and the ugly – and how to make sure you’re doing it right
•Don’t be like Congress: why effective collaboration is essential
•Can you hear me now? How the modern mobile worker is changing the meaning of collaboration
•How to combine new technologies and processes to optimize workflow and achieve excellent marketing results
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ValTech Sponsored Session
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Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford
by Dan Smith
This session examines the nature of cross-channel campaign management solutions, how they have been transformed by cloud computing, and how savvy companies can achieve new levels of cross-channel marketing success and ROI with software-as-a-service (SaaS). Join us as we examine:
·Current trends and attitudes
·Adoption levels
·SaaS v. on-prem comparisons
·The business case
·Success stories -
Measuring Shopping Media
by Jake Bailey
There’s no more powerful place to target consumers than on the retail websites where they’re researching products and shopping. Available on sites such as Target, Home Depot and Sears, ShoppingMedia presents a unique retail advertising platform for brands to speak one on one with consumers. Jake will explain how the right retail ad server enables powerful measurement tools and will share specific metrics in use by the largest advertisers to measure the efficiency of their ecommerce media.
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Promoting Online. Buying Offline. (And Connecting the Dots.)
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Put the Customer at the Heart of your Decision-Making
by Mark Simpson
A truly "personalized" customer experience – what amounts to creating a custom website for every visitor – has been the Holy Grail of marketing for over a decade. But what does“personalization” really mean? Nearly every online marketing vendor touts some form of personalization as their secret sauce for helping you target customers, but understanding it's potential is essential to true targeting success. Because when it's done well, that potential is enormous. The problem is it hasn’t been done very well to-date. Thanks to vendors' over-promise and under-deliver methods, the word “personalization” is now surrounded by skepticism.
In this session you will learn:
1.Why personalization isn’t just marketing hype: it can be achieved!
2.Why there is an immediate need to provide better online customer experiences
3. Which elements you should think about when deploying a personalization program
4.How to bring personalization to your marketing strategy...and company
5.How to properly evaluate the various types of personalization tools and vendors
6. Case studies from leading brands getting personal with their consumers -
What the Hell is Content Marketing?
by Jim Howard
Jim Howard, CEO of CrownPeak, will talk about how content is being used as the central marketing device by many of today's most effective marketing organizations. Elements covered in this talk:
1. Device and Location Specific Content Strategies
2. Multi-Channel, Integrated Approaches
3. Personalization, Targeting, and Content Analytics -
AMM Panel: Pages to Platforms: Redefining News Media Brands
by Ron Diorio, Jerry Hill, Ted Boyd, Stefan K. Tornquist and Joy Puzzo
Newspapers, magazines and B2B publications have created trusted brands and reached their audiences for decades through one medium — print. But digital has changed everything. Panelists will share their experiences redeveloping brands deeply rooted in print to reach new audiences in a multimedia environment. And they’ll share the hurdles along the way — product development, keeping up with technology and how the publisher/buyer relationship has been redefined.
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Building a Social Brand
by Tejal Patel
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Email Intelligence: What You Don't Know is Hurting Your Revenue
Of the many tools in the modern marketer’s kit, email has the highest return rate. But increasingly there is a divide between savvy marketers who know how to maximize profit and everyone else who’s struggling to stay ahead of the curve. In this session Tami Forman from Return Path will walk you through the latest research that shows how email intelligence can be applied to your program to dramatically increase results. What data do you need to be successful? How can you analyze that data to make the kinds of business decisions that will really impact your bottom line?
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Making Products Smart; The Next Revolution In Customer Engagement
by Venky Balakrishnan
There’s a revolution going on in the interaction between the physical and digital worlds. Innovations in smartphones and ‘smart tags’ are creating amazing new consumer engagement possibilities. So how do you make your products smart by connecting them to the Web? How do you use digital interaction with physical products to deliver the information and experiences consumers want, exactly when and where they want it? Venky Balakrishnan, leading Diageo's global digital marketing and innovation efforts, and technology partner Andy Hobsbawm, Founder of Web of Things software company EVRYTHNG, will talk about turning products into owned digital media assets and creating a platform for personalized brand experiences and one-to-one communications.
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What Online Shopping Are Really Looking For:8 Proven Tips for Designing Interactive Catalogs That Drive Engagement & Conversions
How can you design a digital publication that increases brand awareness, improves audience engagement and, ultimately, drives sales? One thing’s for certain: You don’t want to settle for a run-of-the-mill PDF. These eight tips will help you create powerful, immersive experiences that set a new standard for your digital publications.
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Big Data: Navigating a Complex Data World - Sponsored by Infogroup
In today’s world, a lot of information is gathered and seen in numerous places – social networks, print media, email, radio, outdoor ads etc. Learning how to track, collect, and centralize this data is the key to successful marketing. In this session, learn the secrets behind data capture and how you can aggregate and understand the information you receive.
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Getting Social to Succeed. Making Social the #1 Marketing Channel for Your Business
In this session, Richard Jones, CEO at EngageSciences will take you through a selection of successful customer case studies to illustrate how social can be (and should be) at the heart of your marketing organization. He will illustrate how the social marketing playing field is changing and highlight the new processes and technologies that need to put in place by organizations to generate real world value.
Richard will also illustrate how to create a social strategy that consists of interrelated campaigns and activities that drive long term revenue from each and every fan. This session will look at some of the strategies that leading brands are implementing today and the results they're experiencing.
If the social media managers of today are able to help their organizations leverage the real opportunity social represents to the bottom line, they could be the CMOs of tomorrow. Don’t miss this important session.
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Making Digital Matter
by David Rogers
Amidst a slew of data from new digital tools, marketers find it harder than ever to understand "which half of my marketing is working?" – or to explain to the CFO where they should next invest in digital and why. Instead of searching for a universal "digital ROI" answer, marketers need to think strategically about their own customers' path to purchase. By linking audience, engagement, and financial impact to their key business objectives, they can build a model that ensures marketing will matter for their business in the digital age.
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The Great Leap Forward - (let a thousand animated gifs bloom)
Ling of LINGsCARS will patiently explain to a slow and reluctant audience, how to make online customers happy using subliminal mind-torture and the power of swearing. Regularly grasping victory from the jaws of poor coding, flashing gifs and defeat, Ling intends to describe how she squeezes every last cent out of her UK customers and how she takes complaining web visitors by the neck and rams them through her car leasing sausage machine. All while making them very happy. This presentation does not include any Thai prostitutes, or dogs playing poker. You won’t understand a word of it. Chopsticks are optional.
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What the brain knows and you don't . . .
by Stephanie Fried and Pranav Yadav
Behind every piece of conventional wisdom, there’s some truth—when we remember the Super Bowl Chimpanzee but not what he was advertising, or when we worry about identifying the wasted half of our ad spend, what we’re really interacting with is one of the oldest problems marketers confront, whether on TV, online, or social: is it working? It’s an extremely difficult problem, and it’s made more so by the fact that answering it often only creates another problem—why is it (or isn’t it) working?
In this session, Pranav Yadav, CEO of Neuro-Insight US, discusses how neuromarketing helps answer these questions both online and offline. By using passive, granular measurements of the audience’s brain response, neuromarketing can give unparalleled insights into media and advertiser effectiveness.
And, since no method can be proven without results, see results from a major recent study comparing online content and adbreak effectiveness—presented by Stephanie Fried, VP Research and Insights at VEVO.
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From Data to Desire: The Transforming CMO
by John G. "Graeme" Noseworthy
Big Data is the dominant resource of our time and yet CMOs find themselves drowning in it as they struggle to find innovative ways to effectively tap its power. As the profession and practice of marketing transform, the importance of creating a system of engagement has never been clearer. With the optimal tools, talent and techniques, digital marketers can finally deliver the insight and relevance required to target the right message to the right person at the right time for the right price.Now, CMOs can make better decisions about the mix that will serve customers more completely—based on critical elements such as customer needs and likely next action – so they can do more than just shape desire… they can predict it.
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How Social Influence Drives Traditional Media
Too many companies have been quick to throw social media in a box separated from the rest of their marketing mix, when in fact it changes everything about how "traditional" public relations and even advertising are executed. We'll go over case studies of how big social media platforms and Muck Rack -- a network for journalists, PR pros and marketers -- are being used by smart companies for media outreach.
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Measuring the Impact of Social in a Multichannel World - Panel Discussion
by Sebastian Hempstead, Jeff Ragovin and Stefan K. Tornquist
Social Media is the glue between the digital world and the real world. Whether its people talking with friends about the brands they love or hate, or posting about real experiences as they happen, its a crucial conduit between what people actually do and how they then interact in the digital space. OK so far. However the challenge for brands is how to accurately measure this interaction and generate actionable insight. Gone are the days when 'likes' alone are considered a reasonable measure of commercial success, but what is the future measurement landscape going to look like and how can brands start making the right choices. Our panelists of experts will shed insight on their experience/approach and answer your questions in what is likely to be one of the more engaging panel sessions of the day.
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Optimize 4
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The ROI of Email and its Impact in a Cross-Channel World
by Christian Wright
In this session, Christian Wright, e-Dialog CTO and General Manager, Americas, will reveal findings from e-Dialog’s recent Smart Marketer’s Research Study: Generating Higher ROI from Email throughout the Consumer Purchase Path. In this study, the role of email within billions of purchase paths was analyzed, leveraging attribution data to determine where and when in the purchase path email is most effective in increasing conversion rates and average order value, as well as the digital channels which are most complementary to email in maximizing overall performance and generating higher ROI.
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