Wednesday 23rd May, 2012
12:10pm to 12:40pm
3M's new CEO challenged the company's marketers to make 3M as famous for excellence in marketing as it is for technology and innovation, and this 110-year-old company has embarked on a global program to transform its marketing function. Hugh is a leader of this drive to marketing excellence in one of 3M's six global lines of business, and is also the enterprise lead for web presence modernization across 3M. He'll share the 3M story so far with learnings that span B2B, B2C and government markets, and will explore the intersection of traditional marketing models with digital in a complex global organization.
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