3M's Marketing Transformation

A session at JUMP New York 2013

Wednesday 23rd May, 2012

12:10pm to 12:40pm (EST)

3M's new CEO challenged the company's marketers to make 3M as famous for excellence in marketing as it is for technology and innovation, and this 110-year-old company has embarked on a global program to transform its marketing function. Hugh is a leader of this drive to marketing excellence in one of 3M's six global lines of business, and is also the enterprise lead for web presence modernization across 3M. He'll share the 3M story so far with learnings that span B2B, B2C and government markets, and will explore the intersection of traditional marketing models with digital in a complex global organization.

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 12:10pm12:40pm EST

Date Wed 23rd May 2012

Short URL


View the schedule


See something wrong?

Report an issue with this session