TV and Online Video Panel

A session at JUMP New York 2013

Wednesday 23rd May, 2012

12:10pm to 12:40pm (EST)

This panel session will detail how companies such as Reckitt Benckiser and Unilever have used Traffic Auditing and Research to monitor the same brand metrics that are used in TV and other media such as Brand Intent, Favourability, Lift, etc to allow for a 360 Degrees planning and integration of video into the mix.

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Time 12:10pm12:40pm EST

Date Wed 23rd May 2012

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