Art of Marketing Analysis

A session at JUMP New York 2013

Wednesday 23rd May, 2012

1:25pm to 1:55pm (EST)

Marketing success now depends on gleaning useful insights from a growing multitude of data streams. Capturing, storing and sorting customer data is a science ruled by the laws of physics, the laws of nature and the laws of Murphy. While analyzing that information requires a solid command of that science, it also requires the skills, ingenuity and creativity of an artist. Jim explores the artistry of marketing analytics to help unlock the wisdom buried in the bits and bytes.

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Jim Sterne

Founder, eMetrics Marketing Optimization Summit

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Time 1:25pm1:55pm EST

Date Wed 23rd May 2012

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Books by speaker

  • Social Media Metrics
  • Web Metrics

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