Wednesday 23rd May, 2012
1:25pm to 1:55pm
Marketing success now depends on gleaning useful insights from a growing multitude of data streams. Capturing, storing and sorting customer data is a science ruled by the laws of physics, the laws of nature and the laws of Murphy. While analyzing that information requires a solid command of that science, it also requires the skills, ingenuity and creativity of an artist. Jim explores the artistry of marketing analytics to help unlock the wisdom buried in the bits and bytes.
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