Wednesday 23rd May, 2012
3:20pm to 3:50pm
Doug will consider whether Joined Up Marketing is the issue or should we really be thinking about the need for Joined up Business? Is Marketing separate from Sales? Service & Support? Fulfillment? Even Invoicing? In the end Joined Up Marketing IS Joined Up Business.
For example - We know that if an enterprise is seeking to grow revenue, manage costs, and retain customers then a positive and consistent Customer Experience is vital. That experience is driven via customer touchpoints that, often non-linearly, span Marketing, Sales, Service, and beyond. Doug will run through his experiences of trying to make the shift to Joined up Business thinking and why companies both fail and succeed.
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