Joined Up Marketing Means Joined Up Business

A session at JUMP New York 2013

Wednesday 23rd May, 2012

3:20pm to 3:50pm (EST)

Doug will consider whether Joined Up Marketing is the issue or should we really be thinking about the need for Joined up Business? Is Marketing separate from Sales? Service & Support? Fulfillment? Even Invoicing? In the end Joined Up Marketing IS Joined Up Business.

For example - We know that if an enterprise is seeking to grow revenue, manage costs, and retain customers then a positive and consistent Customer Experience is vital. That experience is driven via customer touchpoints that, often non-linearly, span Marketing, Sales, Service, and beyond. Doug will run through his experiences of trying to make the shift to Joined up Business thinking and why companies both fail and succeed.

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Time 3:20pm3:50pm EST

Date Wed 23rd May 2012

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