Using Data to Drive Digital Change in Life Sciences

A session at JUMP New York 2013

Wednesday 23rd May, 2012

3:20pm to 3:50pm (EST)

In this presentation, Roche's Global Director of Marketing, Jim Lefevere, will explore how a data-driven approach coupled with change management philosophy changed media mix philosophy in a life sciences organization.

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Time 3:20pm3:50pm EST

Date Wed 23rd May 2012

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