Higher ed content folks have it tough: departmental independence is fiercely protected, top-down decisions are eschewed, and politics are almost always in play. Amid it all, you’re trying to wrangle complex content produced by a million different people—yet you can’t read every sentence that gets posted to every digital property or walk around slapping style guide offenders on the wrist all day.
Don’t start crying at your desk just yet. You can’t control the content, but you can make small changes that result in big culture shifts—if you embrace your role as a guide, not a savior.
Content strategist. Feminist. Author, Content Everywhere. Co-author, Design for Real Life.
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