A Practical Guide to Strategic User Experience

A session at Confab London 2013

Monday 25th March, 2013

11:10am to 11:50am (GMT)

​Why does this project exist? Why are we doing it this particular way? Why aren’t we instead focusing on other, more important things? When you find yourself asking these questions, you can cast aside doubts and just get on with the project, or you can start working to ensure that your UX work is appropriately, strategically aligned.

For many of us, engaging in corporate strategy might seem intimidating and out of the scope of our work, requiring a whole other set of skills, techniques and vocabulary. Yet, without getting involved, we can easily find ourselves on a depressing loop of working on the wrong things, in the wrong ways, at the wrong time. Find out how both a top-down and bottom-up approach can help you communicate about strategic alignment and achieve it in your work.

About the speaker

This person is speaking at this event.
Leisa Reichelt

Author, A Practical Guide to Strategic User Experience

Coverage of this session

Sign in to add slides, notes or videos to this session

Confab London 2013

England England, London

25th27th March 2013

Tell your friends!


Time 11:10am11:50am GMT

Date Mon 25th March 2013

Short URL


View the schedule



See something wrong?

Report an issue with this session