Whoa Nellie! Content Strategy for Slow Experiences

A session at Confab London 2013

Monday 25th March, 2013

12:10pm to 12:30pm (GMT)

Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s a recipe for disaster. We click confirm too soon, confuse important details, or miss a key feature in a product description. Efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy—and that’s just right.

Content strategy can identify and support opportunities to control the pace of user experience, but there’s a lot to keep in mind:

  • Learn how to identify experiences in which efficiency and speed would hinder the user’s interaction, satisfaction, and retention.
  • Discuss cutting-edge examples from storytelling, gaming, and the brick-and-mortar world.
  • Understand how to introduce “speed bumps” in copy, content types, interaction design, and visual design that help users without annoying them.
  • Discover new tactics for sentence structure, diction, imagery positioning, and form design that all help slow down interaction and improve it.

About the speaker

This person is speaking at this event.
Margot Bloomstein

Brand & content strategist, Appropriate, Inc.

Coverage of this session

Sign in to add slides, notes or videos to this session

Confab London 2013

England England, London

25th27th March 2013

Tell your friends!


Time 12:10pm12:30pm GMT

Date Mon 25th March 2013

Short URL


View the schedule



Books by speaker

  • Content Strategy at Work

See something wrong?

Report an issue with this session