Monday 25th March, 2013
12:10pm to 12:30pm
Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s a recipe for disaster. We click confirm too soon, confuse important details, or miss a key feature in a product description. Efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy—and that’s just right.
Content strategy can identify and support opportunities to control the pace of user experience, but there’s a lot to keep in mind:
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